
Generalizing and categorizing are necessary for us to make sense of the world, however they provide an inaccurate picture and make us jump to conclusions. Many businesses miss out on opportunities for growth in other countries, falsely assuming the people there are too poor to buy their product. How you live has more to do with income than your country, religion, or culture. For example, westerners often lump all 54 countries in Africa together even though there’s immense difference in income from country to country and even within a single country. Continue reading



